Author: divitoadv


The colour in communication

How much does colour affect communication? Anyone dealing with communication knows very well that the choice of a colour influences the customer's behaviour. We can speak of a veritable psychology of colour. Several studies have been conducted on this subject. What emerged from them is that the tint of a product has an incidence of… Continua a leggere

Target: Are you sure to know yours?

Identify your clients In this article, we would like to tell you about a topic that any entrepreneur who cares about his or her own activity should know: the segmentation of the market and the reference target. Segmenting the market is like taking aim to be sure to centre the target Every entrepreneur wishes to… Continua a leggere


Web communication strategies

How to stand out on the market Promoting a company on the web means enhancing the visibility of the product, reaching a wider number of clients and, as a consequence, increasing your income. Before starting any action online, we need to follow different web-oriented communication strategies. They will allow us to stand out against competitors… Continua a leggere

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