The Call To Action as a marketing strategy A Call to Action, which experts often refers to with the acronym CTA, is an invitation to accomplish an action. It is often a short captivating sentence which transmits a sense of urgency to the reader. “Buy now”, “Ask for information” are just two examples among the most… Continua a leggere
The SEO, a strategy to earn new clients Being there is important, making other people finding us too. The SEO as a strategy of optimisation. Having a website is important for a marketing strategy, but it’s not enough to grant us good results. The success of our activity will be determined by a series of… Continua a leggere
How much does colour affect communication? Anyone dealing with communication knows very well that the choice of a colour influences the customer's behaviour. We can speak of a veritable psychology of colour. Several studies have been conducted on this subject. What emerged from them is that the tint of a product has an incidence of… Continua a leggere
Identify your clients In this article, we would like to tell you about a topic that any entrepreneur who cares about his or her own activity should know: the segmentation of the market and the reference target. Segmenting the market is like taking aim to be sure to centre the target Every entrepreneur wishes to… Continua a leggere
How to stand out on the market Promoting a company on the web means enhancing the visibility of the product, reaching a wider number of clients and, as a consequence, increasing your income. Before starting any action online, we need to follow different web-oriented communication strategies. They will allow us to stand out against competitors… Continua a leggere
